All the brands I've
shipped for.

Real accounts. Real results. Creatives engineered to convert — not just to look good.

★★★★★

Nav doesn't just hand you a folder of ads — they hand you the reasoning behind every one. Our CTR more than tripled, and for the first time our creative actually matches how serious we are about sustainability.

Alexis Lionel Aggou
Alexis Lionel Aggou Founder · WeEarth
Before
ROAS: 1.3 CTR: 0.8% Sales: 9
↓ declining week-over-week
The Challenge

Eco brand with strong mission but generic messaging. Low CTR, high CPA, no angle differentiation.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
8 Variants · 48h
What We Did

Rebuilt creative strategy around benefit-first angles and social proof across 8 static variants.

After
ROAS: 3.6 CTR: +220% Sales: 64
The Impact

CTR grew 220%. CPA dropped 38%. Budget scaled without performance decay in 30 days.

8 static ad variants
3 copy alternatives
Figma source file
Testing brief
Deliverables

Upload-ready package. No extra back-and-forth needed.

WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
WeEarth static ad creative design
Before
ROAS: 1.1 CTR: 0.6% Sales: 7
↓ launching paid social cold
The Challenge

Capital & finance brand with no static library to test against. Needed multiple angles ready before spend went live.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
10 Concepts · 15 variants
What We Did

10 distinct concepts, each carried through multiple copy & layout variants for split-testing from day one.

After
ROAS: 3.1 CTR: +175% Sales: 58
The Impact

Full concept set shipped ready to launch — no creative bottleneck blocking the media buy.

15 static ad variants
10 concept directions
Figma source file
Testing brief
Deliverables

Full concept-to-variant library, upload-ready for the ad account.

MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
MDRN Capital static ad creative design
Before
ROAS: 1.0 CTR: 0.5% Sales: 5
↓ launching cold, no library
The Challenge

New brand, no creative library. Needed enough variants to split-test angles and audiences from day one.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
20 Variants · 1 sprint
What We Did

20 statics across 4 angles — founder story, benefit stack, before/after, community proof.

After
ROAS: 3.9 CTR: +210% Sales: 71
The Impact

4 creatives became hero ads and have been running as evergreens for 9 months straight.

20 static variants
3 copy alternatives
Figma source file
Testing brief per ad
Deliverables

Full creative library handed off in one sprint — ready to launch.

ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
ShroomBrew static ad creative design
Before
ROAS: 1.2 CTR: 0.7% Sales: 8
↓ feed & reels both needed coverage
The Challenge

Needed every concept covering both 1:1 feed placements and 4:5 reels/story placements — without doubling the brief.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
21 Creatives · 2 formats
What We Did

Built parallel 1:1 and 4:5 sets from the same concept library, each cropped & composed natively for its placement.

After
ROAS: 3.4 CTR: +190% Sales: 49
The Impact

No placement left running a stretched or cropped fallback — every format got a native, purpose-built creative.

12 1:1 static creatives
9 4:5 static creatives
Figma source file
Placement-mapping brief
Deliverables

21 static creatives total, split natively across both ratios — upload-ready for every placement.

1:1 — feed creatives
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
Nightcity 1:1 static ad creative design
4:5 — reels & story creatives
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Nightcity 4:5 static ad creative design
Before
ROAS: 1.1 CTR: 0.6% Sales: 6
↓ launching paid social cold
The Challenge

Finance brand with no static library to test against. Needed multiple rounds of concepts ready before spend went live.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
14 Creatives · 1:1
What We Did

14 static concepts shipped across multiple rounds, each refined from the previous round's direction.

After
ROAS: 2.9 CTR: +165% Sales: 52
The Impact

Full concept set shipped ready to launch — no creative bottleneck blocking the media buy.

14 static ad creatives
3 production rounds
Figma source file
Testing brief
Deliverables

Full round-by-round concept library, upload-ready for the ad account.

FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
FundsSmart static ad creative design
Before
ROAS: 1.4 CTR: 1.0% Sales: 11
↑ frequency 5.2×, creative fatigue peak
The Challenge

All creatives looked the same. Frequency at 5.2×, CTR falling, audience fully fatigued.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
8 Variants · 3 angles
What We Did

8 angle-diversified variants — humor-led, transformation, and expert authority hooks.

After
ROAS: 3.3 CTR: +160% Sales: 47
The Impact

CTR up 160%. Frequency dropped from 5.2× back to 2.1×. Fresh angles re-engaged the audience.

8 static ad variants
4 copy alternatives
Angle performance notes
Figma source file
Deliverables

Diversified creative set that prevented fatigue — with notes on which to scale first.

Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
Moustache static ad creative design
★★★★★

Nav slots straight into our workflow like an extra seat on the team — every batch comes back on-brand, on-brief, and ready to test without a single round of "this isn't quite it."

Erik Wasington
Erik Wasington Senior Creative Designer · Novos
Before
ROAS: 1.3 CTR: 0.7% Sales: 10
↓ evergreen core creams, no creative set
The Challenge

Skin-health & longevity brand needed an evergreen creative set covering both static and carousel formats.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
18 Creatives · Evergreen core
What We Did

18 statics & carousel slides built around the evergreen core concept — consideration and conversion stages covered.

After
ROAS: 3.5 CTR: +200% Sales: 68
The Impact

A full evergreen creative set running across the funnel — from skin-health consideration through to conversion.

18 static & carousel creatives
Evergreen core concept
Figma source file
Funnel-stage brief
Deliverables

Full evergreen creative library, upload-ready across consideration & conversion placements.

Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
Novos static ad creative design
★★★★★

We needed creative across our entire product line — barrels, pods, infrared — fast, ahead of a seasonal push. Nav delivered all of it on time, on-brand, and ready to test.

Britta Nussbaum
Britta Nussbaum Marketing Head · Vital+
Before
ROAS: 1.2 CTR: 0.6% Sales: 9
↓ cold plunge & infrared sauna, seasonal push needed
The Challenge

Recovery equipment brand needed seasonal campaign creative across multiple product lines — ice baths, barrels, and infrared saunas.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
27 Creatives · 1:1
What We Did

27 statics across product line-ups, head-to-head comparisons, and a Memorial Day seasonal push.

After
ROAS: 3.7 CTR: +205% Sales: 76
The Impact

Every product line — barrels, pods, infrared, comparison angles — got dedicated creative, ready for the seasonal push.

27 static ad creatives
Multi-product coverage
Figma source file
Seasonal campaign brief
Deliverables

Full multi-product creative library, upload-ready for the seasonal campaign.

Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
Vital+ static ad creative design
★★★★★

Nav gets that we're selling a newsletter, not a product — every creative is built to earn the signup, not just look nice. Our best-performing statics all came from this batch.

Andres Ocampo
Andres Ocampo Founder · Blessed Blossom Ecom
Before
ROAS: 1.0 CTR: 0.5% Sales: 4
↓ retention newsletter, signups stalled
The Challenge

Newsletter & community brand for ecom growth needed scroll-stopping statics to drive free signups, not just product sales.

ResearchStrategy & CopyDesignShip DraftRevisionsTesting & Variations
7 Creatives · Signup-focused
What We Did

7 statics built around swipeable proof (real brand examples) and a single clear newsletter signup CTA.

After
ROAS: 2.8 CTR: +180% Sales: 41
The Impact

A full signup-driving creative set shipped and running — built to convert a cold scroller into a free subscriber.

7 static ad creatives
Signup-focused CTAs
Figma source file
Testing brief
Deliverables

Full creative set, upload-ready for the newsletter signup funnel.

Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design
Blessed Blossom Ecom static ad creative design

Let's build your next
winning batch.

I'll dig into your account, your offer, and your audience — and show you exactly what angles to test next.

Google Meet Book your free strategy call